Today, technology has completely the way of living right from how we work to what we purchase. In fact, gone are those days when those newspapers or yellow pages were used. So, yes it can be said that there are many trends that are set by technology that have changed public relations these days. Known by everyone that research pr has the ability to solve the organization’s issues by preventing or managing any crisis. Here are some important ways in which technology has impacted the PR industry for better:
In Terms Of Reporting
When the internet was not there, PR professionals used to make slideshows and spreadsheets. Today, there’s the availability of modern and interactive PR reports that can be generated anytime from the system. This can be used for monitoring as well as analyzing the entire PR landscape. The best part of technology is that people can get a real-time look at the PR impacts that too without wasting any time for arranging meetings with the PR team.
When It Comes To Research
Earlier media directories were used for doing some research. But, now technology has made it possible to do the entire research things with just a few clicks. No doubt, Google is an effective tool that can help you access a number of information and details. No matter what you want to know about, you will get from Google as it has a huge database.
In fact, you can get connected with different publications and journalists for accessing information.
Monitoring Of Media
The only source of the PR team that they used to follow for the client’s coverage is news. Earlier, it was like cutting the newspaper of the client’s news coverage and then emailing them to the clients. Today, social media and live streaming of news have made it possible for PR professionals to monitor the news of the clients in a few minutes.
PR Measurement
Before the advancement of technology, it was really difficult to measure PR impact or its success. Today, all this hassle PR measurement has gone completely because of technology. Outcomes of the PR can easily be measured with different parameters such as website traffic, SEO rankings, conversion rates, and revenue.
There is no doubt that technology has changed the way how we get and access the information. Therefore, it can be said that PR also gets impacted in better ways with the introduction of technology. Right from measuring the results of PR to controlling the crisis, everything can be done with ease by the PR team with advanced technology. Also, social media monitoring helps PR professionals in crisis control in real-time.
